Australia's 2027 Upfronts season has so far seen Video Futures Collective members SBS, DAZN Media+ (Foxtel Media), Disney Advertising, YouTube, Amazon Ads and Samsung Ads reveal huge announcements, innovations and partnerships that will give advertisers the power to reach even more audiences through their platforms.

On Thursday, August 13, at The Walt Disney Company’s Melbourne office, the Video Futures Collective hosted agencies and brands at a session drawing attention to key questions and best practices around planning & investing in streaming advertising.