Latest News

VFC 2027 Upfronts Recaps | SBS, DAZN Media+ (Foxtel Media), Disney Advertising, YouTube & Amazon Ads

The first month of Australia's Upfronts season has seen Video Futures Collective members SBS, DAZN Media+ (Foxtel Media), Disney Advertising, YouTube and Amazon Ads reveal huge announcements, innovations and partnerships that will further enable advertisers to reach their audiences effectively and impactfully.

13 hours ago

Video Futures Collective collaborates with AudienceProject to bring independent cross-media audience measurement to Australia

The Video Futures Collective (VFC) and AudienceProject, a leading provider of independent cross-media measurement, today announced a collaboration to advance transparency, comparability and accountability in video measurement through Australia's first independent cross-media audience measurement solution.

Aug 24

The VFC in Melbourne: Recap

On Thursday, August 13, at The Walt Disney Company’s Melbourne office, the Video Futures Collective hosted agencies and brands at a session drawing attention to key questions and best practices around planning & investing in streaming advertising.

Aug 18

Streaming’s impact is undeniable and straightforward. Its measurement is not.

The need for accurate cross-platform measurement across streaming is becoming critical, with ad spend set to grow by over 21% this year. Hear from Interim CEO Toby Dewar about what the VFC is doing to close the gaps.

Aug 3

Watch: VFC Launch Event Highlights

Catch up on the content from the Video Futures Collective's launch event held at Netflix's Australian HQ on Thursday, May 7, 2026.

May 19

Video Futures Collective Launch Event Highlights

On Thursday, 7 May, 2026, the Video Futures Collective (VFC) hosted guests from the Australian advertising industry at Netflix's Australian HQ to celebrate the launch of the group as an independent industry association and to provide an update on the VFC's current and upcoming projects.

May 11

VFC launch landmark industry initiative to define new ad planning principles for streaming video

The Video Futures Collective (VFC) today announced a new industry research initiative designed to help modernise how advertising on streaming video is planned, measured and optimised in Australia.

May 7

Video Futures Collective stands up as an Independent Industry Body

The Video Futures Collective (VFC) today announced its evolution from an informal industry think tank to a formal independent industry member association, uniting video advertising leaders including Amazon Prime, Disney Advertising, Foxtel Media, Netflix, Samsung Ads, SBS, Vevo and YouTube and to champion Australia’s digital video and streaming ecosystem.

Mar 10