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The need for accurate cross-platform measurement across streaming is becoming critical, with ad spend set to grow by over 21% this year. Hear from Interim CEO Toby Dewar about what the VFC is doing to close the gaps.

Catch up on the content from the Video Futures Collective's launch event held at Netflix's Australian HQ on Thursday, May 7, 2026.

Mark Frain (Foxtel Media), Caroline Oates (YouTube), Craig Johnson (Netflix) and Lee Fifoot (SBS) at the Video Futures Collective (VFC) Launch Event On Thursday, 7 May, 2026, the Video Futures Collective (VFC) hosted guests from the Australian advertising industry at Netflix's Australian HQ to celebrate the launch of the group as an independent industry association and to provide an update on the VFC's current and upcoming projects. Interim CEO Toby Dewar opened the presentat

Strategic collaboration with Omnicom Media Australia, with Adgile selected as research partner Sydney – 7 May 2026: The Video Futures Collective (VFC) today announced a new industry research initiative designed to help modernise how advertising on streaming video is planned, measured and optimised in Australia. Developed in collaboration with Omnicom Media Australia, the initiative responds to a growing industry challenge: while streaming video differs fundamentally from li

Sydney – 23rd March 2026 The Video Futures Collective (VFC) today announced its evolution from an informal industry think tank to a formal independent industry member association, uniting video advertising leaders including Amazon Prime, Disney Advertising, Foxtel Media, Netflix, Samsung Ads, SBS, Vevo and YouTube and to champion Australia’s digital video and streaming ecosystem. Since launching in March 2024, the Video Futures Collective has delivered on its foundational p