Interview with Mumbrella: VFC Head of Measurement, Murray Love, and AudienceProject CEO, Thomas Honoré

VFC Head of Measurement, Murray Love (left) and AudienceProject CEO, Thomas Honoré (right)

Mumbrella's James Manning spoke to the VFC's Head of Measurement, Murray Love, and AudienceProject CEO, Thomas Honoré, about the current status of the independent cross-media measurement collaboration announced in August.

As the launch customer for AudienceProject in Australia, the VFC aims to improve the local measurement landscape by giving advertisers, agencies and media owners a transparent, consistent and privacy-safe view of campaign reach and frequency across participating video platforms, enabling them to better understand campaign performance and optimise their investments.

Read the full interview here and read the AudienceProject announcement release here.